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Showing posts from September, 2023

Differences Between Copywriting and Content Writing | Liveblack

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  You cannot write something without purpose, or you should intend to write something to approach people with meaningful content. Writing without purpose is like a human without a heart. Logic is there, but not emotions. Content writing and copywriting are an investment for the business to reach people correctly, solve their problems, and generate sales.  However, don't consider them the same because there is a difference between copywriting and content writing , making both writings essential for your business. Both have advantages that lead every business to more sales and profits and reach target audiences.  What is the difference between Copywriting and Content Writing ? Copywriting is a piece of content to attracts the audience to buy and sell a product and makes the audience take an intended action. Copywriting triggers the audience's emotions to make them buy the product or subscribe to the service. A carefully crafted copy increases brand awareness and understanding o

Digital Advertising vs Digital Marketing - What’s The Difference? | Liveblack

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  If you have a business, say a product or service, that you want the consumers to know, you should use   digital advertising  and digital marketing.  These two terms seem similar, but they are not. There are two different ways of having your business publicized. Let’s learn how they differ.   First of all,   what is digital advertising ? Also known as online advertising, web advertising, and internet marketing. Digital advertising promotes a product or service through websites, search engines, social media, and other online platforms. There are three main types of digital advertising, and they are:         * PPC (Pay per Click) Ads - a form of paid advertising wherein marketers pay to place ads on Google, Bing, and others so that potential audiences are directed to their website.         * Display Ads - promote products and services through advertising using visuals like images, videos, and others. Social Ads - are advertisements placed on social sites such as Instagram, Facebook, Twi

Future of WordPress - What it Brings to the Digital World | Liveblack

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  Constant evolution is the key to building a solid base for the present and making everything more resourceful for the future. WordPress, as an open-source platform constantly evolving to fulfill its customer's needs. It has the largest market share and a global community that loves to blog out its thoughts, ideas, and concepts through WordPress.  First launched in 2003, it changed a lot in the last 20 years. With each year passing by, the changes and modifications made this platform the major attraction. The future of WordPress is vast to build the trust of its clients and customers, and it quickly offers modifying and a great variety of themes, in-built plugins, easy updates, fast adding content, etc. These advantages draw the attention of people who like to use WordPress.  WordPress is changing a lot concerning how technologies are changing and becoming better. Generally, WordPress has been connected with PHP. However, in recent years it shifted to JavaScript. WordPress has G

Unlock the Potential of Digital Marketing through UX Designs | Digital Marketing

  For any company, organization, or business, the main goal is to satisfy customers' needs by providing an effective way to stay connected. Website is one of the most important ways to let customers know about a brand and its products and services. Behind every fantastic and brilliant website, there's a lot of brainstorming, complications, errors, cooperation and communication, developer and designer's hard work.   An immense growth of digital products used by large organizations and small businesses to acquire their customer's attention brings brilliant concepts in web development and UX design. User Experience Design is the backbone of a good website, including all the elements of end-user interaction. The primary purpose of UX is to give customers or users a feel of an easy-to-use and easy-to-understand website. UX satisfies users with ease, preferences, accessibility, and much more.  What is UX Design and why is it important ? UX is User Experience for enhancing u