Liveblack - Full Stack Digital Agency

  What is a PR Agency? | Liveblack Importance of PR Agency  — Know How it Works To maintain a relationship with an audience or customers, a business or a brand needs to connect with them to make them feel valuable and convert them into potential customers. PR (Public Relations) is a communication process that strengthens relationships between organizations and the public. The most critical question you have is what the role of a PR agency is. What is a PR Agency ? A PR Agency is known for maintaining companies’ reputations through various communications and helping them achieve their business goals. In this modern era , PR agencies shape the future of a company by keeping the company’s reputation and positive public relationships and making the brand’s image strong in the market. The main goal of PR agencies is to maintain the brand’s reputation and increase brand awareness. All sectors of society or business need a team that can have the potential to manage their relationships w...

  To get your website on Google’s first page, you must understand what your target audiences are searching for. Quality content , organic keywords, and a better user experience are the main elements to be on the first page. SEO can be more helpful than you think. Optimize your website to make it worth it. Top-ranking pages indicate trustworthiness, better visitor experience, reliability, and user-friendliness. The first thing you should know is that most people never scroll beyond the first page of Google, and that is why you need to get on the first page for visibility, brand awareness, traffic, conversions, sales, etc. You won’t get clicks or traffic on the website if your site isn’t worth spending the time on. Every day billions of searches on Google are carried out, so make sure your website gets the chance to show up. How to Rank Websites on Google’s First Page? Now, you know that users don’t scroll any page of Google except the First Page for what they are looking for. So you...

  For any company, organization, or business, the main goal is to satisfy customers’ needs by providing an effective way to stay connected. Website is one of the most important ways to inform customers about a brand and its products and services. Behind every fantastic and brilliant website, there’s a lot of brainstorming, complications, errors, cooperation and communication, developer and designer’s hard work. An immense growth of digital products used by large organizations and small businesses to acquire their customer’s attention brings brilliant concepts in web development and UX design. User Experience Design is the backbone of a good website, including all the elements of end-user interaction. The primary purpose of UX is to give customers or users a feel of an easy-to-use and easy-to-understand website. UX satisfies users with ease, preferences, accessibility, and much more. What is UX Design and why is it important ? UX is User Experience for enhancing users’ overall expe...

  Influencer marketing is an essential part of this modern-age marketing strategy. Brands are now going creative over concepts through influencer marketing trends . Brands embrace innovation to market or promote their products or services and establish strong customer connections. Influencer marketing constantly changing, and you must stay updated with each trend. New trends, concepts, and ideas come with new creators and influencers that help brands target the right audience. Social media has a significant influence on people as it is the daily dose they take. Every piece of content has something to offer to every kind of audience, and people love to see what’s coming up new and trendy every day. An influencer’s ability to target the right audience gets you a solid customer base, building trust and strong relationships with them, and in the future, they become loyal to your brand as well. Creativity, honesty, and authenticity are the bases for a strong market position. Influence...

  Website security is always a subject of concern to all website owners. If your site isn’t protected, visitors won’t mind ignoring your site. For security and the betterment of your website, you need an SSL certificate. SSL (Secure Sockets Layer) keeps all sensitive information secure. Its security protocol creates a safe encrypted link between web browsers and servers. Why is it necessary to get an SSL certificate for your website? Your website is more than showing off how creative you are with your designs and content or how many products and services you offer your customers or visitors. It is also about the data the customers share, and their private information should not fall into the wrong hands. Your customers or visitors of the website expect your site to be secured with appropriate security measures. Without a secure connection, your website and customer data risk getting hacked. All in all, your website should be protected with SSL, whether it’s about financial operati...

  What works for everyone may not work for your business, and that’s where you need  performance marketing . You need more than running a campaign through all platforms to put you ahead of your competitors. However, analyzing how a campaign performed and how much better it will help you to achieve your expected goals. Firstly, let’s understand what performance marketing is and move further to what advantages it brings to you. What is Performance Marketing? Results drive performance marketing. Any campaign run by you gives you a result that will help you make the decision that benefits you, plus help in choosing the budget for your next campaign. Performance marketing benefits you by focusing on the part of marketing where it is performed considerably. What does performance refer to? Well, it relates to the leads, sales, etc., to inform you what you gain after paying for advertising. It has become so popular because you can run a targeted campaign that delivers performance-base...

  Social media is a fast-paced moving digital world where trends come and go like the tide. Every so often, you’ve heard about the trends that made the masses go crazy. You have witnessed unique, creative, and insane trends that help businesses in social media marketing spread brand awareness. If you are one of those who moves with every latest trend, keep going and stay updated with social media marketing trends . It will benefit your business in several ways. Following a social media marketing strategy turns the tables for your business. Now and then, every social media platform updates its algorithms and makes it more beneficial for you to get more reach and engagement through creative ways. Social media marketing updates will help you use social media platforms wisely, connect you with your audience, assist you in getting more reach and sales, etc. The more ways you connect with your audience creatively and engagingly, the more it will benefit you in the long run. There are...