The Importance of Search Engines | Liveblack
SEO, which stands for Search Engine Optimisation, is a digital marketing strategy that aims to improve your website’s ranking on Search Engine Result Pages. SEO is an umbrella term that includes SEM (Search Engine Marketing) , which gets traffic via paid ads. SEO is Google’s way of deciding which site should be in a higher position based on any keyword or phrase entered. Is SEO important to businesses? Yes, because without SEO, the search results can be easily manipulated. SEO maintains the fairness of search results so that when internet users find your website at the top of the search engine results, they tend to trust your site, and that’s why SEO is important to businesses . Understanding the importance of search engines , being in a position where internet users can trust it, and resulting in your site landing at the top spot is what SEO is all about. The higher your position on the results pages, the more traffic and more clicks are the privileges your web...