Liveblack - Full Stack Digital Agency

  SEO, which stands for Search Engine Optimisation, is a digital marketing strategy that aims to improve your website’s ranking on Search Engine Result Pages. SEO is an umbrella term that includes  SEM (Search Engine Marketing) , which gets traffic via paid ads. SEO is Google’s way of deciding which site should be in a higher position based on any keyword or phrase entered. Is SEO important to businesses? Yes, because without SEO, the search results can be easily manipulated. SEO maintains the fairness of search results so that when internet users find your website at the top of the search engine results, they tend to trust your site, and that’s why  SEO is important to businesses . Understanding the  importance of search engines , being in a position where internet users can trust it, and resulting in your site landing at the top spot is what SEO is all about. The higher your position on the results pages, the more traffic and more clicks are the privileges your web...

  If you’re running a small or medium-sized business and think you should augment your marketing efforts, you can partner with a   full stack digital marketing agency .  You may ask why, but before discussing that, let us first know what that term means. A full stack digital marketing agency is a new, hybrid   marketing agency  involved in a wide variety of marketing strategies instead of focusing on just one technique. Many business owners today tend to work with an agency that specializes in web design or paid ads. However, a full stack  digital marketing agency   provides not just one but several online marketing services that are broad in content and scope. Some examples of these services include SEO (Search Engine Optimisation), Pay Per Click (PPC) Advertising, Social Media Marketing, Website Design and Development, Content Marketing, Email Marketing, and some other services. When you partner with a full stack marketing agency, you will be provide...

  Importance of PR Agency  — Know How it Works To maintain a relationship with an audience or customers, a business or a brand needs to connect with them to make them feel valuable and convert them into potential customers.  PR ( Public Relations )  is a communication process that strengthens relationships between organizations and the public. The most critical question you have is what the role of a PR agency is. What is a PR Agency? A PR Agency is known for maintaining companies’ reputations through various communications and helping them achieve their business goals. In this modern era,  PR agencies  shape the future of a company by keeping the company’s reputation and positive public relationships and making the brand’s image strong in the market. The main goal of PR agencies is to maintain the brand’s reputation and increase brand awareness. All sectors of society or business need a team that can have the potential to manage their relationships with th...

  For any company, organization, or business, the main goal is to satisfy customers’ needs by providing an effective way to stay connected. Website is one of the most important ways to let customers know about a brand and its products and services. Behind every fantastic and brilliant website, there’s a lot of brainstorming, complications, errors, cooperation and communication, developer and designer’s hard work. An immense growth of digital products used by large organizations and small businesses to acquire their customer’s attention brings brilliant concepts in web development and UX design.   User Experience Design  is the backbone of a good website, including all the elements of end-user interaction. The primary purpose of UX is to give customers or users a feel of an easy-to-use and easy-to-understand website. UX satisfies users with ease, preferences, accessibility, and much more. What is UX Design and why is it important ? UX is User Experience for enhancing users...

  Every commercial enterprise starts with a brand image, which expresses the essential features of your business. It is about the consumers’ general impression of your company’s overall identity. This brand image is the logo, which makes people remember your company. There are reasons why a logo is essential to any business: * A logo catches people’s attention and makes them interested in your business * It makes a strong initial perception of your product * A logo is memorable * It is the basis of your brand identity * A logo makes you stand out from the competition * It promotes brand loyalty * A logo is something that the consumers look forward to If you have just started a new business, you must learn  how to create a logo .  Creating a logo requires experience, skill, and knowledge. It would be best if you also practiced working with various brands wanting to communicate their message to the public. Here are some   brand design guidelines   to follow. These...

  Whether you’re a marketer or a brand owner, you’re likely spending some time on social media. However, if you don’t use it to know   how to grow your business , now is the time to think about it. Today’s businesses, through social media, have the opportunity to reach millions, if not billions, of consumers who just want to buy stuff, but is that all you have to do? To just be on social media and post for the sake of posting? The answer is NO. What you need is   social media optimization  (SMO) . This is a digital marketing strategy that you can use to manage your company’s message and online presence. SMO can increase your product or service awareness, connect you with customers, and reduce news, which can create damage to your business. There are a ton of  social media tips for business   that you can implement for your business growth, and we are sharing some of them with you as follows: 1. Identify your audience. This is the most crucial step to take; ...

  A content strategy calendar is also called a   social media content calendar , editorial calendar, or social media calendar. It is a summary of your forthcoming social media posts; it follows the order in which the event or the record shall occur. A social media calendar can take many forms. You can have a spreadsheet, a Google Calendar, an  Instagram content calendar , or an interactive dashboard. Usually, it includes some or a combination of these elements for every post: * the date and time it will go live * the network and the social media account where it will be published * the required copy and creative assets — videos, photos, etc. * links and tags to include If you’re wondering about the importance of the   social media calenda r , there are some justifications for why you need it, such as: * It can eventually save you time and energy. * It can help reduce mistakes * It enables collaboration or teamwork * It prevents infrequently publishing Content *It hel...