Liveblack - Full Stack Digital Agency

  If you have a business, say a product or service, that you want the consumers to know, you should use  digital advertising and digital marketing. These two terms seem similar, but they are not. There are two different ways of having your business publicized. Let’s learn how they differ. First of all,  what is digital advertising ?  Also known as online advertising, web advertising, and internet marketing. Digital advertising promotes a product or service through websites, search engines, social media, and other online platforms. There are three main  types of digital advertising , and they are: * PPC (Pay per Click) Ads — a form of paid advertising wherein marketers pay to place ads on Google, Bing, and others so that potential audiences are directed to their website. * Display Ads — promote products and services through advertising using visuals like images, videos, and others. Social Ads — are advertisements placed on social sites such as Instagram, Facebook...

  Every commercial enterprise starts with a brand image, which expresses the essential features of your business. It is about the consumers’ general impression of your company’s identity. This brand image is the logo, which makes people remember your company. There are reasons why a logo is essential to any business: * A logo catches people’s attention and makes them interested in your business * It makes a strong initial perception of your product * A logo is memorable * It is the basis of your brand identity * A logo makes you stand out from the competition * It promotes brand loyalty * A logo is something that the consumers look forward to If you have just started a new business, you must learn  how to create a logo .  Creating a logo requires experience, skill, and knowledge. It would be best if you also practiced working with various brands wanting to communicate their message to the public. Here are some  brand design guidelines   to follow. These can serv...

  Influencer marketing  is an essential part of this modern-age marketing strategy. Brands are now going creative over concepts through   influencer marketing trends . Brands embrace innovation to market or promote their products or services and establish strong customer connections. Influencer marketing constantly changing, and you must stay updated with each trend. New trends, concepts, and ideas come with new creators and influencers that help brands target the right audience. Social media has a significant influence on people as it is the daily dose they take. Every piece of content has something to offer to every kind of audience, and people love to see what’s coming up new and trendy every day. An influencer’s ability to target the right audience gets you a solid customer base, building trust and strong relationships with them, and in the future, they become loyal to your brand as well. Creativity, honesty, and authenticity are the bases for a strong market position...

  Whether you’re a marketer or a brand owner, you’re likely spending some time on social media. However, if you don’t use it to know   how to grow your business , now is the time to think about it. Today’s businesses, through social media, have the opportunity to reach millions, if not billions, of consumers who just want to buy stuff, but is that all you have to do? To just be on social media and post for the sake of posting? The answer is NO. What you need is  social media optimization (SMO) . This is a digital marketing strategy that you can use to manage your company’s message and online presence. SMO can increase your product or service awareness, connect you with customers, and reduce news, which can create damage to your business. There are a ton of  social media tips for business   that you can implement for your business growth, and we are sharing some of them with you as follows: 1. Identify your audience. This is the most crucial step to take; as this...

  Every commercial enterprise starts with a brand image, which expresses the essential features of your business. It is about the consumers’ general impression of your company’s identity. This brand image is the logo, which makes people remember your company. There are  reasons why a logo is essential  to any business: * A logo catches people’s attention and makes them interested in your business * It makes a strong initial perception of your product * A logo is memorable * It is the basis of your brand identity * A logo makes you stand out from the competition * It promotes brand loyalty * A logo is something that the consumers look forward to If you have just started a new business, you must learn  how to create a logo .  Creating a logo requires experience, skill, and knowledge. It would be best if you also practiced working with various brands wanting to communicate their message to the public. Here are some  brand design guidelines   to follow. Th...