Liveblack - Full Stack Digital Agency

  You cannot write something without purpose, or you should intend to write something to approach people with meaningful content. Writing without purpose is like a human without a heart. Logic is there, but not emotions. Content writing and copywriting are an investment for the business to reach people rightly, solve their problems, and generate sales. However, don’t consider them the same because there is a  difference between copywriting   and content writing ,  making both writings essential for your business. Both have advantages that lead every business to more sales and profits and reach target audiences. What is the difference between Copywriting and Content Writing ? Copywriting  is a piece of content to attracts the audience to buy and sell a product and makes the audience take an intended action. Copywriting triggers the audience’s emotions to make them buy the product or subscribe to the service. A carefully crafted copy increases brand awareness and ...

  Whether you’re a marketer or a brand owner, you’re likely spending some time on social media. However, if you don’t use it to know  how to grow your business , now is the time to think about it. Today’s businesses, through social media, have the opportunity to reach millions, if not billions, of consumers who just want to buy stuff, but is that all you have to do? To just be on social media and post for the sake of posting? The answer is NO. What you need is  social media optimization  (SMO) . This is a digital marketing strategy that you can use to manage your company’s message and online presence. SMO can increase your product or service awareness, connect you with customers, and reduce news, which can create damage to your business. There are a ton of  social media tips for business   that you can implement for your business growth, and we are sharing some of them with you as follows: 1. Identify your audience. This is the most crucial step to take; as...

  We must implement different methods that align with each platform’s techniques to improve leads and sales, gain more visibility, attract new clients or visitors, and generate a significant return on our advertising investments. Before we delve into the specialty of  Google Ads and Meta Ads , let us understand the primary difference between these two advertising platforms. Google Ads- Paid Search The world’s biggest and most widely used   PPC advertising platform  is  Google Ads , earlier known as Google AdWords. Because of its constant use, it has become synonymous with “paid search.” The main elements of paid search are keyword targeting and text-based ads. For specific search queries entered by Google users, advertisers who make use of the search engine place bids on keywords to show their advertisement appear alongside search results. Pay-per-click advertising charges an advertiser a certain amount each time a user clicks on an advertisement. Consumers are ...

  AI ( Artificial Intelligence )  is a controversial topic. People love to explore new options that help them do their work effortlessly. However, every new thing comes with flaws as well. AI technology is just like that. AI has lots of benefits wrapped around its disadvantages. The Internet is flooded with heaps of rumours, hopes, and fears that many people are positive about AI and so many are negative. Does AI take human jobs? The question arises after AI was introduced to this world. Well, as we all know humans develop AI so it has to be controlled by humans. AI might aid humans to work faster and smarter in a way that lets them explore their potential or productivity to create something innovative. But what does AI mean? Let’s check out. What is Artificial Intelligence(AI) ? AI is a set of technologies that allow computers to work on advanced functions to analyse and understand data, translate and give recommendations according to tasks. AI is a computer-controlled robot ...

  Local SEO in your business is beneficial to attract more customers using organic search. ‘Local Search’ refers to a specific location where people search for what they want, such as products, services, businesses, etc. They also use a keyword, for example, “stationery near me”, to visit the stationery. There is more to   local SEO strategy  that helps you grow your business. What is a Local Seo ? Local SEO   refers to growing your business’s visibility locally and showing up whenever someone searches online related to your business, services, and products. Stay on top of the search with the help of local SEO when people search for a particular thing. Let’s check out  the importance of Local SEO Boosts online visibility Attracts more foot traffic Build trust People search for something nearby & it may convert into a purchase Get noticed by new customers Drive sales Generate more revenue Remember that smartphones are essential when you think of  local S...