Importance of Meta Ads & Google Ads | Liveblack
We must implement different methods that align with each platform’s techniques to improve leads and sales, gain more visibility, attract new clients or visitors, and generate a significant return on our advertising investments. Before we delve into the specialty of Google Ads and Meta Ads , let us understand the primary difference between these two advertising platforms. Google Ads- Paid Search The world’s biggest and most widely used PPC advertising platform is Google Ads, earlier known as Google AdWords. Because of its constant use, it has become synonymous with “paid search.” The main elements of paid search are keyword targeting and text-based ads. For specific search queries entered by Google users, advertisers who make use of the search engine place bids on keywords to show their advertisement appear alongside search results. Pay-per-click advertising charges an advertiser a certain amount each time a user clicks on an advertisement. Consumers are paying...