Liveblack - Full Stack Digital Agency

  Social media is more than just scrolling through memes or posting vacation pictures — it’s the digital heartbeat of modern marketing. As a full-stack digital marketing agency, Liveblack has seen firsthand the  impact of social media   and how digital marketing has evolved, shaped brands, and revolutionized business strategies. In 2024, brands need to be smart, strategic, and adaptable to stand out in the digital jungle. So, what’s the deal with Social Media in 2024? Is it still a golden ticket to growth, or are the disadvantages starting to outweigh the benefits? Let’s explore the  advantages and disadvantages of social media , from a seasoned marketer’s perspective. Trust us — you’ll want to keep reading. What is Social Media Marketing  all about? First, let’s clear up any confusion. Social Media Marketing encompasses the strategic use of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and others. It’s about creating content, running ...

  As businesses continue to innovate and expand their digital presence, one platform that consistently stands out for B2B advertising is LinkedIn. Known as a professional networking site, LinkedIn has transformed into a robust platform for businesses looking to leverage its unique features for advertising. Whether you’re aiming to increase brand awareness, drive traffic, or generate quality leads,  LinkedIn advertising  offers numerous advantages. At Liveblack, a full-stack digital marketing agency, we understand the power of LinkedIn as a digital marketing tool. In this blog, we will dive into the benefits of LinkedIn advertising, explore the  types of LinkedIn ads , and discuss why your business should consider incorporating it into your digital marketing strategy. Targeted Audience with Precision One of the key  benefits of LinkedIn advertising  is its unparalleled ability to target the right audience. LinkedIn’s rich user data allows you to segment audi...

  How do you measure bounce rate? The way most people define bounce rate, but it is defined differently in Google Analytics. The  bounce rate  is something you need to work for. It is a very important aspect of any website. If you see a high bounce rate for your website means there is something wrong with the website. Let’s understand the details. What is the bounce rate ? We know bounce rate as someone who leaves your website without taking any action. But  the meaning of bounce rate   in Google Analytics is something like this: the users who aren’t engaged with your website are considered bounce rate. If you see a high bounce rate, you’re missing out on something that can save your website. This is a symptom that you need to work on your strategy or change the strategy that doesn’t benefit your website. A high conversion rate can save you from a high bounce rate. To lower your bounce rate, you need to work on improving conversion rates. Delivering a poor user ...

  Local SEO in your business is beneficial for attracting more customers using organic search. ‘Local Search refers to a specific location where people search for what they want, such as products, services, businesses, etc. They also use a keyword, for example, “stationery near me, “to visit the stationery. There is more to  local SEO strategy   that helps you grow your business. What is a Local Seo ? Local SEO  refers to growing your business’s visibility locally and showing up whenever someone searches online related to your business, services, and products. With the help of local SEO, you can stay on top of the search when people search for a particular thing. Let’s check out The  Importance of Local SEO Boosts online visibility Attracts more foot traffic Build trust People search for something nearby & it may convert into a purchase Get noticed by new customers Drive sales Generate more revenue Remember that smartphones are essential when you think of...