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Benefits of UX design | Liveblack

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  For any company, organization, or business, the main goal is to satisfy customers’ needs by providing an effective way to stay connected. Website is one of the most important ways to let customers know about a brand and its products and services. Behind every fantastic and brilliant website, there’s a lot of brainstorming, complications, errors, cooperation and communication, developer and designer’s hard work. An immense growth of digital products used by large organizations and small businesses to acquire their customer’s attention brings brilliant concepts in web development and UX design.  User Experience Design  is the backbone of a good website, including all the elements of end-user interaction. The primary purpose of UX is to give customers or users a feel of an easy-to-use and easy-to-understand website. UX satisfies users with ease, preferences, accessibility, and much more. What is UX Design and why is it important ? UX is User Experience for enhancing users’...

Google Ads in Digital Marketing | Liveblack

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  Most of you know about Google Ads, but there’s more to it. Every second, billions of searches are performed on Google for it is an effective way to drive traffic to your website. A term that can be useful in growing a business.  Google advertising   is one of the great ways to promote your business. It will appear when people are searching for a type of product or service that you are offering. What is Google Ads? Google provides you with a product named Google Ads that can be useful in promoting your business, selling your product or service, and increasing traffic to your website. This increasing traffic may get converted into sales. You are aware of the popularity of Google and we all know that Google isn’t just the name. It’s a one-stop destination for the world to get the right answers. With trillions of searches per year, Google is the trustworthy source to find whatever they are looking for. Let’s take a look at the  Advantages of Google Ads  and why th...

Brand Identity Design for Good Packaging | Liveblack

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  While exploring new markets or enjoying a slow walk doing window shopping while holding coffee in your hands, I’m sure you have come across so many products that tempt your shopping desires. However, a star product must have made you love its packaging design. Am I right or am I right? Good packaging is the sign of a brand that wants to be prominent in the ocean of competitor’s products. Package design should be in a way where precise information is given. There’s a lot in the branding package journey and we will get them all. Now the question is what makes packaging beautiful? We all heard, “Beauty lies in the eyes of the beholder.” But does everyone have the same definition of beauty? Now that’s the point where you have to brainstorm. Because you cannot put a muffin in the box of pizza. To design a package, you need to understand the taste of your target audience. Research is a must when you are going to brainstorm for package design. Since packaging is essential to a brand, yo...

Difference Between Copywriting and Content Writing | Liveblack

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  You cannot write something without purpose, or you should intend to write something to approach people with meaningful content. Writing without purpose is like a human without a heart. Logic is there, but not emotions. Content writing and copywriting are an investment for the business to reach people rightly, solve their problems, and generate sales. However, don’t consider them the same because there is a  difference between copywriting   and content writing ,  making both writings essential for your business. Both have advantages that lead every business to more sales and profits and reach target audiences. What is the difference between Copywriting and Content Writing ? Copywriting  is a piece of content to attracts the audience to buy and sell a product and makes the audience take an intended action. Copywriting triggers the audience’s emotions to make them buy the product or subscribe to the service. A carefully crafted copy increases brand awareness and ...

How to Grow a Business with Social Media | Liveblack

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  Whether you’re a marketer or a brand owner, you’re likely spending some time on social media. However, if you don’t use it to know  how to grow your business , now is the time to think about it. Today’s businesses, through social media, have the opportunity to reach millions, if not billions, of consumers who just want to buy stuff, but is that all you have to do? To just be on social media and post for the sake of posting? The answer is NO. What you need is  social media optimization  (SMO) . This is a digital marketing strategy that you can use to manage your company’s message and online presence. SMO can increase your product or service awareness, connect you with customers, and reduce news, which can create damage to your business. There are a ton of  social media tips for business   that you can implement for your business growth, and we are sharing some of them with you as follows: 1. Identify your audience. This is the most crucial step to take; as...