Liveblack - Full Stack Digital Agency

Every commercial enterprise starts with a brand image, which expresses the essential features of your business. It is about the consumers’ general impression of your company’s overall identity. This brand image is the logo, which makes people remember your company. There are reasons why a logo is essential to any business: * A logo catches people’s attention and makes them interested in your business * It makes a strong initial perception of your product * A logo is memorable * It is the basis of your brand identity * A logo makes you stand out from the competition * It promotes brand loyalty * A logo is something that the consumers look forward to If you have just started a new business, you must learn  how to create a logo . Creating a logo requires experience, skill, and knowledge. It would be best if you also practiced working with various brands wanting to communicate their message to the public. Here are some  brand design guidelines  to follow. These can serve as t...

All eyes have been chasing the new kid in the market that has evolved slowly and gradually in the design field. The year 2017 saw a glimpse of UX. The hottest buzzwords last year included smarter personalization, Artificial Intelligence (AI), and Virtual Reality (VR). Standing out of the race was this one word — Digital Disruption. The UX trends last year also saw an incredible rise in a minimalistic approach in terms of layouts. Wherever one looked, there were videos that partnered with pixel-perfect illustrations. In addition to this, the animations we saw were extremely delightful, as well as functional, and gradients were very popular. Personalization, Gamification, and Conversational interfaces were also all the rage. What 2018 is going to offer? Till a year before, people were understanding the term UX, what it is really about, and discussing its lifespan. But UX is a smart kid who was slowly growing amidst the chat. This year we can’t be more thrilled to know that UX has grown t...

A Communication Directly with the Audience For understanding what a brand is, you must first understand that your brand does not exist either in your marketing department, your public relations team, or your CEO’s office. It’s an image developed or created and exists only in the minds of your customers. A brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company, and your products. Every Interaction Conveys a message Every interaction between you and your customer has a story to tell. Consider your product (a big interaction) and point to the story that your company is innovative. The aesthetically pleasing design of your product package conveys that you are sophisticated and elite. But what if your customer relations executive is rude or your customer service is hard to contact? What if your CEO makes an off-color joke that’s caught on a news camera? Every one of these things is the interaction you have with your cust...

Freelancers work independently and directly with their clients and are not associated with any particular client for a long time. Micro agencies are such agencies that can be hired #anytime #anywhere. FREELANCERS - AMALGAMATION OF DOMAINS For some clients, a marketing or creative agency might be more than is needed, but freelancers, on the whole, tend to be specialists, who need you to invest time in managing and overseeing their work. Let's consider you are setting up a new brand of clothing and are in search of a dedicated advertising strategy. Branding requires designing stationery, website, digital and non-digital advertising, etc. You may decide upon hiring a freelancer to get the best for all the sections. Each aspect is developed by a different freelancer who is an expert in his/her work, leading to the amalgamation of different thoughts. You have a distinguished marketing team working with your time in managing and getting the desired output. Last but not least you end up s...

SEO, which stands for Search Engine Optimisation, is a digital marketing strategy that aims to improve your website's ranking on Search Engine Result Pages. SEO is an umbrella term that includes SEM (Search Engine Marketing) , which gets traffic via paid ads. SEO is Google’s way of deciding which site should be in a higher position based on any keyword or phrase entered.  Is SEO important to businesses? Yes, because without SEO, the search results can be easily manipulated. SEO maintains the fairness of search results so that when internet users find your website at the top of the search engine results, they tend to trust your site, and that’s SEO important to businesses. Understanding the importance of search engines , being in a position where internet users can trust it, and resulting in your site landing at the top spot are what SEO is all about. The higher your position on the results pages, the more traffic, and more clicks are the privileges your website will enjoy.  B...

If you’re running a small or medium-sized business and think you should augment your marketing efforts, you can partner with a   full stack digital marketing agency .   You may ask why, but before discussing that, let us first know what that term means. A full stack digital marketing agency is a new, hybrid  marketing agency  involved in a wide variety of marketing strategies instead of focusing on just one technique.  Many business owners today tend to work with an agency that specializes in web design or paid ads. However, a full stack  digital marketing agency   provides not just one but several online marketing services that are broad in content and scope. Some examples of these services include SEO (Search Engine Optimisation), Pay Per Click (PPC) Advertising, Social Media Marketing, Website Design and Development, Content Marketing, Email Marketing, and some other services. When you partner with a full stack marketing agency, you will be pro...