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Showing posts from May, 2024

Benefits of Google Looker Studio | Liveblack

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  Marketers or Marketing Agencies need to generate reports now and then, and developing reports has always been challenging. When it comes to reporting on marketing activities can be a lengthy task if you need to monitor the data on a day-to-day basis. Or if you prepare the report manually for the whole week or month, this work can be very bothersome. Even a tiny mistake in the entire report created by you can cause trouble. To create reports and measure performance, there is a need for a tool that collects your data from different platforms and prepares creative reports accordingly. what is Google Looker Studio? Google Looker Studio or Data Studio  is one tool for creating accurate and tidy reports. Marketing firms collect information about marketing performance and turn it into visuals using documents made in Google Looker Studio.  GDS  offers many great features that are available for free. One of Looker Studio’s key features is the potential to display data from   multiple data sou

Guide to Building An Effective Digital Branding Strategy | Liveblack

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  You’ve seen several brands dominate the digital realm. But have you ever thought about how? What are the reasons for this? How do they always create wonders? Let us tell you these brands invest in  digital branding strategy . To all businesses and brands, if you want to stand apart, digital branding is the ticket to reach your goals. What is digital branding ?  What difference does it make to your business? Digital branding is now the highest priority any brand has to stay ahead of the competition. Digital marketing operates brand identity, and visibility, establishing a company’s image in the digital world. It connects the audience emotionally with the product or service they offer. The number of internet users is now in the billions and is increasing daily. Speaking of which, brands and businesses get more chances to reach a maximum number of people or the target audience. Digital marketing channels allow brand awareness and give space to stand out in the cut-throat competition wit

The Ultimate Social Media Checklist for Marketers | Liveblack

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  Reminders are humans’ best friends. Don’t you think? According to research, the average person has approximately 60,000 thoughts per day. This can be the cause of humans forgetting important tasks that need to be done at a particular time or date. But why are we talking about it here? A  social media marketing checklist  is a thing that reminds you to not forget important tasks and updates. Social media marketing has flourished in the past few years as big brands have started investing more in digital ads. This trend came with tremendous results and now has become a key aspect of marketing. Social media checklists can be a savior to won’t let you miss any chance to engage with your audience. This checklist keeps your   social media marketing strategy  on track as it streamlines workflow. It can save you time on what you want to do at what time. As trends come and go in this fast-paced world, this strategy works wonders to let you follow the daily, weekly, and monthly social media pla

B2B vs B2C Marketing | Liveblack

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  Successful marketing of products or services takes work to get right. When developing their marketing strategies, marketers have a lot to deal with. There are creative demands, channel decisions, and budget limits to handle. However, the biggest factor that decisively affects the outcome of a marketing strategy is the audience. The audience is your buyer persona, and they should be properly targeted. Otherwise, your ads and promotions are likely to be ignored and forgotten. The goal of  B2B and B2C marketing   is to capture the attention of two distinct audiences: individual shoppers and big companies and organizations. While you can find many similarities between these two types of marketing, you will also realize that   B2B   and B2C   have differences in how they engage their audience. B2B means  business-to-business marketing . It is about businesses that have other businesses as their customers. So, all their marketing is dedicated to the interests, needs, and challenges of cust

The Importance of Search Engines | Liveblack

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  SEO — Search Engine Optimization , is a digital marketing strategy that aims to improve your website’s ranking on Search Engine Result Pages. SEO is an umbrella term that includes  SEM  ( Search Engine Marketing ) , which gets traffic via paid ads. SEO is Google’s way of deciding which site should be in a higher position based on any keyword or phrase entered. Is SEO important to businesses? Yes, because without SEO, the search results can be easily manipulated. SEO maintains the fairness of search results so that when internet users find your website at the top of the search engine results, they tend to trust your site, and that’s   why SEO is important   to businesses. Understanding   the   importance of search engines , being in a position where internet users can trust it, and resulting in your site landing at the top spot is what SEO is all about. The higher your position on the results pages, the more traffic and more clicks are the privileges your website will enjoy. Here are