The Ultimate Social Media Checklist for Marketers | Liveblack

 

Reminders are humans’ best friends. Don’t you think? According to research, the average person has approximately 60,000 thoughts per day. This can be the cause of humans forgetting important tasks that need to be done at a particular time or date. But why are we talking about it here? A social media marketing checklist is a thing that reminds you to not forget important tasks and updates.

Social media marketing has flourished in the past few years as big brands have started investing more in digital ads. This trend came with tremendous results and now has become a key aspect of marketing. Social media checklists can be a savior to won’t let you miss any chance to engage with your audience.

This checklist keeps your social media marketing strategy on track as it streamlines workflow. It can save you time on what you want to do at what time. As trends come and go in this fast-paced world, this strategy works wonders to let you follow the daily, weekly, and monthly social media planner to get engaged with the audience.

After explaining let’s get on our main point — Marketer’s best friend — Social Media Checklist. There are three different checklists you can follow to keep pace with the digital world.

1 — Daily social media marketing checklist

2 — Weekly social media marketing checklist

3 — Monthly social media marketing checklist

Let’s start from the first — Daily Social Media Marketing Checklist

Social media marketer has a list of small tasks that he/she does daily that complete his/her day. Having a checklist by their side helps them check all the things in that time.

What are the primary tasks a marketer works on for social media daily?

1 — Respond to DMs and Comments

This is a necessary step to reply to all the direct messages and answer the comments in a way that makes the audience feel heard. Taking time to reply to all the DMS and comments shows the audience how interested you are in connecting with them and how important they are to you.

Engagement is a significant metric in social media platforms and doing this task means generating authentic engagement for your business. As a social media marketer whether you have a single important task or a million things to do, getting engaged with the audience is a must.

2 — React to Mentions

Turn on the notifications for the reaction and mention every post and story that gets each day. Well, if a business is on social media, there will be many reactions, mentions, and positive or negative comments. As a social media marketer, you need to respond to everything in an appropriate manner because it is one of the reasons audiences express their interest in the content business posts.

Check on all reactions and mentions and acknowledge the audience’s feedback. Don’t forget to mention them in an Instagram story by resharing their story on your feed. You can also respond to a comment or reaction that leaves a good impression of the brand.

3 — Post Fresh Fantastic Content

Posting new content is the key to the audience’s heart. It helps you establish a brand’s presence and posting relevant content catches their attention. It will create an impression that makes them stick to the brand’s new posts. Review your social media calendar to stay updated with the latest trends and plan to do Live to stay in touch with the audience.

Brand marketing is the best way to showcase a brand that brings a unique concept and posting fresh content through social media can be the voice of a brand. People love to explore new trends, so give them a reason to stay in touch with you by setting a trend. Post content that relates to your industry or niche.

4 — Engage with Other Similar Accounts -

There are lots of other accounts that have the same interest. Connect with them. Follow or engage with them and build the community. This will also help your brand increase the chances of getting high reach and it also could lead to building a relationship with them to get an opportunity in the future to have a partnership.

Create a bond where you both support each other, share content, and give likes and comments on posts you both share.

Weekly Social Media Marketing Checklist

1 — Create Content in Advance & Schedule it for the Whole Week -

Advanced planned content can be a savior for social media marketers. It also saves you from last-minute rush. Consistent content scheduling keeps your audience engaged with your content and keeps them excited about your future posts.

Also, you have to be prepared for additional content such as festivals, trends at the moment, seasonal vibes, cultural or business events, etc. to keep your content fresh, interesting, and relevant.

Make sure the post you schedule for the week has relevant content to your industry and appeals to your target audience.

2 — Analyze Performance -

Analyzing the performance of the content you’ve posted will let you know how your content is performing and what changes need to be made. Also, it will help you choose which type of content your audience likes the most so that you can plan your next social media calendar accordingly.

Social media strategy checklist is the key to being on time with every new concept you bring to the social media world. Check out performances within each platform that lets you capture the picture of how different content works on different platforms.

Taking a follow-up is one of the best ways to keep an eye on what your audience’s taste is.

3 — Competitor Analysis is Must -

Competitor analysis is a must when you want to stay ahead of the competition. Look for what type of content your competitors post, their strengths and weaknesses, how frequently they post, etc. When you get the basic idea, it will help you plan your content accordingly.

Keeping an eye on is beneficial for you to plan a social media planner properly. You’ll know more ways to capture your audience’s attention.

4 — Stay Updated with the Market -

Staying updated with every new trend, tool, technique, and technology helps social media marketers boom with new ideas and how to work in smarter ways. Getting to know the new updates helps expand your knowledge and skill sets and gives you more concepts to brainstorm.

On the other hand, keep updating yourself with podcasts related to your industry, reading articles or blogs, joining courses and webinars, etc are the ways to bring new ideas to your mind and keep engaging your audience.

Monthly Social Media Marketing Checklist

1 — Create Monthly Report -

Creating a monthly report that helps you get a better view of how your social media strategy works for a whole month. This way you can easily get to know what works for a brand and what does not. Having a monthly report is important because understanding your posts, concepts, and creativity in a better way will help you set the future goal of creating the best content.

Check on the top-performing posts and see how a certain type of post or content generates more engagement. The monthly report is your key to planning for the next social media strategy.

2 — Monthly Meet with the Team -

Take a meeting with the social media team and talk about what you all are doing to reach a larger audience. Brainstorm, exchange ideas, bring new concepts or trends, and set the bar high. Creative block is a thing faced by many. So, help your teammates if they face a creative block and plan for the next social media campaign or calendar.

3 — Plan for Next Month -

Planning for the next months includes important dates, festivals, product launches, events, etc. Plan an entire campaign, theme, visuals, captions, emails, etc. to blast with the best on social media platforms.

4 — Set a Goal -

It’s important to check on how far you’ve come. After getting into details of the past month’s social media report, insights, audit, analysis, and everything else, the next step is to set a goal for the next month. What strategy will help attract the audience and convert them into leads, how to get more reach and engagement?

Set a goal for the future based on how you are performing in the present.

Social media marketing services are in demand as every brand wants to be on the top in this digital era to attract their customers with more. Marketing services are not just a way to catch the audience’s eyes, but they also demand fresh concepts, lots of brainstorming, smartly done hard work, and bringing more to business.

We are a social media marketing agency, the best digital marketing company in India, providing you with the services that accomplish your marketing goals. We are a team of talented professionals, passionate about bringing newness through our concepts. We are the minds behind the successful marketing campaign that runs tremendously to create more sales.